Blogging

Milieu and Mimicry

You know the way everyone’s starting to sound the same? It’s weird, right? Here at Mapped we’ve noticed a tonal shift, if not seismic, at least tremorous. The way we speak online tends to blur together – on Twitter, on Facebook, in the blog posts we write and comments we leave – into a unified… Read More Milieu and Mimicry

Blogging

Language be Сomplex

  We all know that writing for online should be task based. Shut up and help your audience do something: buy your shit, listen to your spiel, apply for your thingamabob, etc. The problem is that task-based writing is all plot. Often when we get to the point, we lose the nuance. And language is… Read More Language be Сomplex

Blogging

A linguistic Investigation

The number one song in America right now is ‘We are never ever getting back together’ by the pouty, prolific songstress, Taylor Swift (here’s a video with ransom-note like lyrics only). It’s a catchy tune; I’m not cool enough to deny this. Remaining uncool, I decided to investigate the lyrics like a forensic linguist would,… Read More A linguistic Investigation