By Elizabeth McGuane.
Talk: On co-creation and collaboration
By Elizabeth McGuaneI gave a lightning talk - my very first - at the London Content Strategy Meetup last week, on the topic of creative collaboration and what it's taught...
beautiful arguments, cows, creativity, London, mad men
A dialectic on cute
By Elizabeth McGuane“Why is my soup talking to me like it's a person?” I heard a friend say this recently, to no one in particular, while glaring at the back of a tub of soup. This is what...
copywriting, persuasion, writing
How words should be
By Elizabeth McGuaneBack in the days when my job mostly involved hacking through sizable tracts of web content undergrowth (which it still does, sometimes), I believed in something: that content on the web should be short,...
new things are scary/awesome, semantics, writing
Talk: Control, command & change
By Elizabeth McGuaneA week ago, I delivered a keynote at Re:campaign 2012, a conference for NGOs in Berlin. My nerves were completely wracked. The community I met in Berlin were wonderful (and welcoming,...
assumptions, Berlin, ocean metaphors, process
The good life: art, surfing and strategy
By Elizabeth McGuaneKate Towsey is not afraid to try new things. Last year, she picked up and moved from London to Newquay, in Cornwall, not too far from Land’s End. In English terms, that’s a 6 hour...
life stories, philosophy of strategy, surfing
The poetics of interfaces
By Elizabeth McGuaneAt the London Content Strategy Forum last month, Des Traynor gave a wonderful talk called The Language of Interfaces. To paraphrase recklessly, his main point was that words should be treated with respect in...
copywriting, Des Traynor, design, the trauma of editing