The story arc of sort-of triumph

By Elizabeth McGuane
While all stories have a structure that fits into certain categories, they all have unique shapes.
My esteemed colleague wrote this in a post on...

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Talk: Structured content in design

By Elizabeth McGuane
I spoke at the inaugural Generate conference, cohosted by .net magazine and Creative Bloq, earlier today.

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Talk: On co-creation and collaboration

By Elizabeth McGuane
I gave a lightning talk - my very first - at the London Content Strategy Meetup last week, on the topic of creative collaboration and what it's taught...

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A dialectic on cute

By Elizabeth McGuane
“Why is my soup talking to me like it's a person?” I heard a friend say this recently, to no one in particular, while glaring at the back of a tub of soup. This is what...

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How words should be

By Elizabeth McGuane
Back in the days when my job mostly involved hacking through sizable tracts of web content undergrowth (which it still does, sometimes), I believed in something: that content on the web should be short,...

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Talk: Control, command & change

By Elizabeth McGuane
A week ago, I delivered a keynote at Re:campaign 2012, a conference for NGOs in Berlin. My nerves were completely wracked. The community I met in Berlin were wonderful (and welcoming,...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.

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