A Short History of Everything: a CS Forum Cape Town production

By Randall Snare
It is January, and CS Forum Cape Town was in October. But if you consider the amount of time it took us to recover, the timing's just right. Before we talk about the event,...

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Talk: Control, command & change

By Elizabeth McGuane
A week ago, I delivered a keynote at Re:campaign 2012, a conference for NGOs in Berlin. My nerves were completely wracked. The community I met in Berlin were wonderful (and welcoming,...

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The good life: art, surfing and strategy

By Elizabeth McGuane
Kate Towsey is not afraid to try new things. Last year, she picked up and moved from London to Newquay, in Cornwall, not too far from Land’s End. In English terms, that’s a 6 hour...

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Talk: Crossing disciplines at CS Forum

By Elizabeth McGuane
On Tuesday I presented at the 2011 Content Strategy Forum here in London. Lots of exciting things were announced at the Forum - like the fact that next year's event, scheduled for October...

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An existentialist’s content strategy

By Elizabeth McGuane
One day not too long ago, I sat down with a client on a big account - an account with problems far beyond the purview of my ‘strategic’ project role.

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Finding the right words

By Elizabeth McGuane
When I was young, I started out as a reader. I read stories, and read them (usually) from start to finish. When I began to write, I learned that different types of writing had integrated...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.