A year long Twitter story, a month in

By Randall Snare
In December, Elizabeth spotted a post from Jonathan Gibbs, a writer who wrote a story over a year via Twitter, and wanted to pass the account to someone new. Lucky for us, he...

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The story arc of sort-of triumph

By Elizabeth McGuane
While all stories have a structure that fits into certain categories, they all have unique shapes.
My esteemed colleague wrote this in a post on...

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The shape of the tale: an experiment in storytelling

By Randall Snare
Outlines make a liar out of me. I used to hate them; now I just begrudge them. When I wrote fiction, the outline killed my plot; I would race from one section to another....

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Talk: On co-creation and collaboration

By Elizabeth McGuane
I gave a lightning talk - my very first - at the London Content Strategy Meetup last week, on the topic of creative collaboration and what it's taught...

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How words should be

By Elizabeth McGuane
Back in the days when my job mostly involved hacking through sizable tracts of web content undergrowth (which it still does, sometimes), I believed in something: that content on the web should be short,...

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Talk: The connective tissue of creativity

By Randall Snare
In March, I gave a talk about creativity (and granularity), at the very awesome Content Strategy meetup in London. I took a step back from this 'create once, publish everywhere' hubbub, which is...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.