A dialectic on cute

By Elizabeth McGuane
“Why is my soup talking to me like it's a person?” I heard a friend say this recently, to no one in particular, while glaring at the back of a tub of soup. This is what...

Read the article

, ,

The poetics of interfaces

By Elizabeth McGuane
At the London Content Strategy Forum last month, Des Traynor gave a wonderful talk called The Language of Interfaces. To paraphrase recklessly, his main point was that words should be treated with respect in...

Read the article

, , ,


About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.

  • Contents
  • Sentence First
  • Stet