The story arc of sort-of triumph

By Elizabeth McGuane
While all stories have a structure that fits into certain categories, they all have unique shapes.
My esteemed colleague wrote this in a post on...

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Text and context, font and feeling

By Randall & Elizabeth
Words and fonts are like two sides of a very old coin. Because the style, size, and setting of a typeface sets a context - locating us in a place or a time, or provoking...

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The poetics of interfaces

By Elizabeth McGuane
At the London Content Strategy Forum last month, Des Traynor gave a wonderful talk called The Language of Interfaces. To paraphrase recklessly, his main point was that words should be treated with respect in...

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Talk: Making things that matter: mapping a creative content strategy

By Elizabeth McGuane
Last month, I gave a talk at the Dublin Art Fair about art and content strategy. The topic - which was so huge we barely circled once around it - was whether art can...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.

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