The good life: art, surfing and strategy

By Elizabeth McGuane
Kate Towsey is not afraid to try new things. Last year, she picked up and moved from London to Newquay, in Cornwall, not too far from Land’s End. In English terms, that’s a 6 hour...

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An existentialist’s content strategy

By Elizabeth McGuane
One day not too long ago, I sat down with a client on a big account - an account with problems far beyond the purview of my ‘strategic’ project role.

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Fear, loathing and content strategy

By Elizabeth McGuane
Web-related job titles. No topic is more likely to generate possessiveness, fear and rampant insecurity. There is a prevailing and ongoing confusion around the relatively new title of content strategist, and the field called content...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.

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