How words should be

By Elizabeth McGuane
Back in the days when my job mostly involved hacking through sizable tracts of web content undergrowth (which it still does, sometimes), I believed in something: that content on the web should be short,...

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Fear, loathing and content strategy

By Elizabeth McGuane
Web-related job titles. No topic is more likely to generate possessiveness, fear and rampant insecurity. There is a prevailing and ongoing confusion around the relatively new title of content strategist, and the field called content...

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About Mapped.

We're two writers who make web things. We're interested in what makes stories go: in our brains, online, in design, fiction, culture and everywhere.

Further reading.

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